Sponsoring in the Backstage is built around seasons. A season is the period during which sponsors pay for advantages — usually a year, but it doesn't have to line up with the calendar year, and if you don't care about splitting things into periods at all, you can simply create one season and leave it running forever.
The concept
Everything about sponsoring hangs off one idea: only one season is ever active at a time. Activating a season automatically deactivates whichever one was active before — there's no "two seasons running in parallel" state to get confused about. Within a season you define one or more sponsor types (e.g. Gold/Silver/Bronze, or whatever your band prefers) — each with its own price, currency, and advantages (a free-text description, whether the type's logos are shown on your public website, and, on the Ultra plan, a number of free concert tickets per event). Sponsors themselves belong to exactly one season and one type within it.
Three mail templates live on each season: an invite mail (sent once, explaining the types and how to pay), a reminder mail (sent only to sponsors who were invited but haven't paid), and a thank-you mail (sent automatically the moment a sponsor is marked as paid). You write all three yourself, in your own words — nothing is pre-written except a small starting example.
Only your public website's sponsors section shows sponsors from the currently active season, grouped by type. Past seasons stay fully in Backstage (for your own records and for the Excel export) but disappear from public view the moment a newer season is activated.
Step-by-step: setting up a new season
- Create the season. On the Sponsors page (Board management), click "New season", give it a name (e.g. "2026-2027") and, optionally, start/end dates — these are for your own information only and don't automatically activate or deactivate anything.
- Reuse last season's setup, if you have one. When a previous season exists, you'll be asked whether to copy its settings (types, prices, mail texts, QR/IBAN) and, separately, whether to copy its actual sponsors too — handy if the same companies sponsor you every year and you'd rather edit a list than start from a blank one.
- Review the sponsor types. A brand-new season starts with three starter types — Gold (€250, 2 free tickets/event), Silver (€150, 1 free ticket/event) and Bronze (€50) — edit their names, prices, currencies and advantages text to match what your band actually offers, add more types, or delete the ones you don't need.
- Set up payment, if you want the QR code. Tick "Add an automatic-payment QR code to mails" and fill in your IBAN and account holder name — every invite/reminder mail then includes a QR code any banking app can scan to pre-fill a transfer with the right amount and reference. This is a standard bank-transfer QR, not a live payment gateway — the sponsor's own bank still has to confirm the transfer, same as if they'd typed it in by hand, it just saves them the typing.
- Write your three mail texts. The invite mail is the important one — explain your sponsor types and their advantages, and how to pay (the QR code if you've enabled it, cash to a board member, or a bank transfer to your account). The reminder and thank-you mails can be much shorter.
- Add your sponsors. For each one: name, type, logo (upload directly, max 1 MB — or pick from your media library if you have Mozivio-manager or special-role access to it), and contact details (at minimum an email address, if you want to mail them).
- Activate the season once you're happy with it — this is what makes its sponsors' logos start appearing on your public website and enables sending mails.
- Send the invite mail — one click sends it to every sponsor in the season with an email address on file. "Send reminder" only becomes clickable once at least one invite has actually gone out, and only reaches sponsors who are still unpaid.
- Mark sponsors as paid as payments come in — whether they paid via the QR code, cash, or a transfer you can see on your bank statement. The moment you tick "Has paid" (and pick how), the thank-you mail goes out automatically.
Examples
A small band that doesn't want to think about seasons at all: create one season called "Sponsors" with no end date, three types, and never touch it again — just add/remove sponsors as they come and go, and re-send the invite mail whenever you pick up a new one.
A band that runs a proper yearly sponsor drive: each summer, create a new season named after the coming concert year, copy last year's settings (so the mail texts and pricing don't have to be retyped) and copy last year's sponsors too (most renew), then simply update names/logos/amounts for anyone who's changed and remove anyone who didn't renew.
A sponsor whose logo needs updating mid-season: every invite/reminder mail includes a private link the sponsor can use themselves to upload a new logo (max 1 MB) — no Backstage login needed on their side, and the link only works for that one sponsor.
Tips
- Deleting a season is permanent — it removes the season, its sponsors, and their uploaded logos, and asks you to type the season's exact name first as a safety check. Export to Excel first if you want to keep a record.
- The Excel export covers every season you've ever had, one tab per season — handy for your own bookkeeping or handing to your treasurer, though it's data only (no mail texts or settings).
- A board manager without Mozivio-manager or special-role access can still directly upload a sponsor's logo file — they just can't pick one from the shared media library. That's on purpose: sponsor logos are common enough to need in day-to-day board use, without opening up the whole media library to every board manager.
- Free tickets per event (as a type advantage) only appears on the Ultra plan — on Start/Plus you can still describe the same idea in a type's free-text "advantages" field, it just isn't tracked as a structured number anywhere yet.
